Anyblog owner who wishes to get
traffic without constant
...promotion and marketing will
have to use some form of
search engine optimization.
While search engine
optimization is a hotly debated
topic, most experts agree on
two things: in order to best
optimize for search engines,
you must establish reciprocal
or one-way inbound links; and
you must also optimize the
content on your pages for
specific keywords.
The first phase of any search
engine optimization project is
researching those keywords.
Before you start to optimize,
you must determine which
keywords will pull the most
traffic for the least amount of
effort. You can do this by
purchasing a subscription to
Word Tracker or you can do
this by using Overture
Inventory to search "aggregate
search" records for all possible
keywords for which you could
potentially optimize your blog.
Record all of the returns you
receive for an Overture
Inventory search you perform
on your given keyword. Your
next step will be to analyze the
site or page supply for your
keywords. You can do this by
searching for each of the
returned keywords on Google.
Not only will you want to
record the search return data in
terms of numbers, but you will
also want to look at the top
competitors for those
keywords (i.e., are the PR 9
home pages or are they a deep
page for an unranked site?)
Optimal keywords for search
engine optimization purposes
will have high search counts,
low site returns, and low-
quality competition in the top
slots.
Your next step should be to
perform onpage search engine
optimization. You can do this by
using your selected keywords
as titles and headers on
different pages of your blog.
You will then want to fill those
pages will good information
about the keyword in question;
additionally, you will want to
optimize it for a keyword
density of 1.5%.
The last step in your search
engine optimization campaign is
to perform offpage
optimization. You can do this by
submitting links to directories
that contain a selected keyword
in the link title. You can also
join link swap programs and
swap with other high-quality
blogs.
